About Us

Established in 2008 as a small, family-run business supplying pop-up gazebos to local market vendors in Wellington, we have since grown to become a trusted brand in the shade industry. Today, Hercules Instant Shelter is your go-to source for professional event shading and branding, offering an outstanding selection of supplies including pop-up gazebos, event marquees, outdoor umbrellas, promotional displays and more.

We take customer satisfaction seriously and prioritize providing the highest quality products at friendly prices, while also offering outstanding customer service and exceeding expectations. With three branches in New Zealand and two branches in Australia, we are committed to expanding our footprint and providing our customers with the best possible experience. We hope you’ll enjoy purchasing from us and experiencing our top-notch products and services.

Our Company’s Stories


The earlier version of our logo


We started our business in 2008 with the goal of providing high-quality pop-up gazebos and display flags to individuals and businesses in New Zealand. Our first store was opened in Wellington, the capital city,


Christchurch Store was opened


As we gained more experience and expanded our operations, we decided to open our first store in Christchurch in 2014. This move helped us reach out to more customers and establish a stronger presence in the South Island.


Auckland Store was opened


Two years later, we opened our Auckland store branch to enlarge our service network in the North Island and get more people to know and experience our quality products. By this time, we had developed a range of six gazebo frame models to suit different customers' applications and budgets, making us a preferred choice among customers.



In 2018, we realized that our customers needed products that were stronger and more durable. Based on customer feedback and our own experience, we decided to redesign our gazebos for higher strength. We upgraded our canopy details with reinforcement against wear and tear, and our frame joints and brackets to a stronger material. This move ensured that our customers received high-quality products that lasted longer and provided better value for money. We also added a range of new products, including stylish large star marquees, inflatable marquees, and a huge range of event displays. These additions further cemented our position as a one-stop shop for all event and outdoor display needs.


Brisbane Store was opened


In 2019, we took our first steps outside of New Zealand by opening our first store in Brisbane, Australia. This move was aimed at tapping into a new market and expanding our footprint beyond our home country. In the same year, we introduced a new product, an outdoor umbrella sunshade, which quickly became popular among customers. Its unique design and high-quality materials made it a hit with customers who were looking for stylish and durable solutions for their outdoor spaces.

2022 Until Now

Hercules Instant Shelter logo


Our growth continued in 2022, with the opening of our Melbourne store. Today, we continue to thrive, with a reputation for providing high-quality products and excellent customer service.

Why Choose Us

NZ Owned & Operated
We’re a proudly New Zealand-owned business with a local team dedicated to serving Kiwis.

Built for New Zealand
Our event supplies are designed to withstand the demands of New Zealand weather conditions.

Industry Expertise
With over 15 years of industry expertise, we take pride in providing exceptional value with our products. Our focus on understanding your unique needs allows us to help you find the right products for your specific event or branding campaign.

One-Stop Source
We offer a wide range of event promotional supplies, saving you time and effort in finding everything you need in one convenient place.

Quality Control
We maintain high-quality standards for all materials and components used in our products, so you can trust that you’re getting safe and durable products.

Customer Oriented Service
With store branches in Wellington, Auckland, and Christchurch, we’re committed to providing hassle-free service and ensuring your satisfaction. We offer quick nationwide delivery and a friendly, responsive team.