Tips for Preparing for Your Fieldays Event
Fieldays is one of the biggest agricultural events in New Zealand, and it offers a great opportunity for businesses to showcase their products and increase brand visibility. To stand out from the crowd, you need to plan ahead and create an engaging, professional exhibition space. Here are some key tips for preparing for your Fieldays event with marquees and portable displays.
How to Get Ready for Your Fieldays Event
Choose the Right Marquee
The first step in preparing for Fieldays is selecting the right marquee. Consider the following factors:
- Size: Choose a marquee that fits your exhibition space and comfortably accommodates your team, products, and visitors.
- Budget: While hiring a marquee might seem cheaper initially, purchasing one could save money in the long term, especially if you exhibit frequently.
- Features: Look for marquees with easy setup, weather resistance, and sturdy construction. Many modern marquees are designed for quick assembly, making setup and takedown a breeze during busy events like Fieldays.
Incorporate Portable Displays
In addition to your marquee, portable displays are essential for showcasing your products. These can include:
- Banner Stands: Easy to transport and move around, pop-up banners are ideal for promoting key messages and branding.
- Display Tables: Set up product displays on tables to create a neat and organised look.
- Display Flags: Display flags are a great addition to your booth, adding height and visibility. These are ideal for catching attention from a distance, and their vibrant colours make them perfect for outdoor events like Fieldays. They’re easy to set up and can be strategically placed around your marquee to guide visitors to your booth.
- Lightweight Shelving: Use shelving units to display smaller items or promotional materials.
Ensure your displays are visually appealing and align with your brand’s identity. These portable displays should complement the overall design of your marquee and draw attention to your booth.
Customise Your Marquee and Displays
Customising your marquee and displays can make a significant difference in attracting visitors. Consider:
- Full-Colour Printing: Many suppliers, such as Hercules Gazebo, offer full-colour printing for marquees, letting you turn your shelter into a prominent advertisement for your business.
- Clear Signage: Include your company name, product details, and any special promotions to help visitors easily locate and remember you.
Customisation ensures that your booth stands out and is immediately recognisable to potential customers.
Prepare for Logistics and Setup
Arriving early and having a clear plan for setup is essential for a smooth experience. Some logistics to consider:
- Securing Your Marquee: Ensure your marquee is properly secured using weights or anchors to prevent it from blowing away in windy conditions.
- Lighting: Bring extra lighting for visibility, especially if the event goes into the evening or if the venue has limited natural light.
- Assembly Tools: Make sure you have the necessary tools to set up your marquee and displays quickly.
- Professional Setup Help: If you’re short on time or want to ensure a seamless setup, consider hiring professionals to assist with the assembly of your marquee and displays.
Create a Welcoming Space
Your marquee should reflect your brand’s personality and create an inviting atmosphere. Some ideas to make your booth more engaging:
- Seating: Provide comfortable seating for visitors to relax and engage with your team.
- Interactive Elements: Add interactive features like product demos or digital displays to encourage visitors to spend more time at your booth.
- Product Displays: Organise your products neatly and attractively to make it easy for customers to browse.
A welcoming space helps visitors feel comfortable and encourages them to interact with your products and services.
Plan for Customer Interaction
Effective customer interaction is key to a successful Fieldays event. Here’s how to engage visitors:
- Staff Availability: Ensure your staff is ready to answer questions and offer product demonstrations.
- Navigation: Keep your displays easy to navigate so that visitors can quickly find what they are looking for.
- Interactive Features: Add QR codes or digital screens with additional information about your products. These features allow visitors to engage more deeply with your brand.
Why a Marquee is a Must-Have at NZ Fieldays
A marquee is essential for any exhibitor at NZ Fieldays for several reasons:
- Weather Protection: Whether it’s sunny or rainy, a marquee provides shelter for you, your team, and your products, ensuring you can focus on engaging with customers no matter the weather.
- Increased Brand Visibility: A customised marquee with your logo and colours helps attract more visitors to your booth, boosting your brand’s exposure.
- Professional Look: Having a marquee elevates your presentation, making your business appear organised and polished. It creates a defined space to showcase your products or services.
- Customisable and Versatile: Marquees come in different sizes and designs, allowing you to tailor the space to your needs. You can add walls, windows, and branding elements to suit your style and maximise your visibility.
Conclusion
Preparing for your Fieldays event involves careful planning and attention to detail. Investing in a marquee and portable displays will help you stand out, protect your products, and increase your brand’s visibility. By customising your marquee, setting up engaging displays, and creating a welcoming space, you’ll attract more visitors and have a successful event.
If you’re looking to buy a marquee or portable displays for your next Fieldays event, Hercules Instant Shelter has helped many businesses achieve success. We are your one-stop shop for all event needs, offering everything from banners to printed gazebos and large marquees.
