How to Choose Custom Outdoor Umbrellas for Your Business
Custom outdoor umbrellas are an excellent way to enhance your café or restaurant’s outdoor space while promoting your brand. Whether you’re looking for a simple logo print or a full graphic design, custom umbrellas can make a strong impact. In this blog, we’ll explain how logo and full graphic umbrellas are printed and offer tips for choosing the right option for your business.
Types of Printing for Outdoor Umbrellas
1. Logo Printed Umbrellas for Brand Promotion
Logo printing is a popular choice for beverage companies and businesses looking to promote their brand in a simple, yet effective way. By printing your logo on outdoor umbrellas, you can increase brand visibility and create a more inviting atmosphere for customers.
Key Benefits of Logo Printed Umbrellas:
- Effective Branding: Perfect for beverage companies or any business looking to showcase their logo in outdoor spaces.
- Simple and Professional: A clean and minimalist way to display your brand without overwhelming the design.
- Cost-Effective: Ideal for businesses on a budget or those looking to keep things simple.
2. Full Graphic Printing for Maximum Impact
Full graphic printing allows you to create detailed, vibrant designs that cover the entire umbrella surface. This option is great for businesses looking to make a bold statement or promote specific products, events, or promotions.
Key Benefits of Full Graphic Printing:
- Bold and Eye-Catching: Perfect for creating a visually striking atmosphere.
- Full Customisation: Freedom to print any design, image, or message to align with your brand’s identity.
- Increased Visibility: Helps draw attention from customers passing by, ensuring your brand stands out.
Tips for Choosing the Right Printing Option
1. Branding Goals
Consider how you want your brand to be represented. Logo printing is ideal for subtle branding, while full graphic printing is perfect for bold, memorable designs that make a statement.
2. Budget
The cost of printing varies depending on the complexity of the design. Logo printing tends to be more affordable, while full graphic printing may have a higher price due to the detailed work involved.
3. Durability
Choose high-quality materials built to withstand outdoor conditions. Digital printing provides vibrant, water-resistant colours but is limited to polyester, PU, or PVC fabrics, which may fade faster than outdoor fabrics like acrylic or olefin, known for higher colourfastness ratings and suitability for outdoor use. For maximum visual impact and standout marketing at events, opt for full-graphic digital printing. However, if durability and fade resistance are priorities—especially when sponsoring umbrellas for cafes and restaurants—hot stamping or screen printing on outdoor acrylic fabric is a longer-lasting and reliable choice.
4. Design and Placement
Decide where you want your design to be placed on the umbrella. For logos, consider positioning them in the center or corner for maximum visibility. Full graphic designs can cover the entire umbrella or focus on key areas, depending on the overall look you’re aiming for.
Conclusion
Custom outdoor umbrellas are a fantastic way to boost your business’s outdoor branding. Whether you’re looking to print a simple logo or go all out with full graphic designs, the right umbrella print can make your café or restaurant stand out. For beverage companies, logo printed umbrellas offer an effective and cost-efficient way to promote your brand while providing shade for your customers.
Ready to create your custom outdoor umbrellas? Explore our options and contact us today to learn how logo or full-graphic printing can boost your brand! LEARN MORE.
